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Fast-track your social media marketing skills and gain job-ready competencies with a globally recognized certification. This cutting-edge, interactive short course is delivered offline at ITI as an instructor-led, on-campus program with timetabled sessions and hands-on workshops.
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
This module introduces the key social media concepts including the role of the social media marketer, the value of social research, and the importance of establishing brand capabilities and goals. You will then deep-dive into the topic of audience research, including what array of tools are best suited for the job. Next, you will focus on how to engage with and acquire customers using social content including some key considerations to bear in mind when planning content for social channels.
This module focuses on the various social media platforms available to digital marketers and how they can be used to grow and engage with a social media community. It demonstrates the fundamentals of the major social media apps and platforms and how each best practices can be best applied to benefit a business’s digital marketing strategy.
This module introduces the concept of social video marketing. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. The module concludes by showing you how to set up, customize, promote, and manage both a YouTube channel and a TikTok channel, and how to use the two platform’s features effectively for optimizing, customizing, and promotion.
This module focuses on how to create a high-impact social media strategy. The module begins by explaining why businesses create social media strategies in the first place and by outlining the steps involved in developing one. It then looks at the importance of setting measurable objectives for your social media marketing campaigns, as well as how best to work with social strategy data.
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
